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Jacob’s Trio

Posted by Big Boo on August 13th, 2007

Jacob’s TrioTRRRIIIIIIIII-O! TRRRIIIIIIII-O! I want a Trio and I want one now!

So went the TV advertising campaign for Jacob’s Trio, a chocolate biscuit bar which was still available until fairly recently, when it suddenly disappeared from our supermarket shelves. The Trio got it’s name from it’s three constituent parts, a shortcake biscuit, thick solid toffee flavour creme and a thick coating of chocolate. To add futher to the three theme, each bar was split into three bite-sized chunks. It came wrapped gold foiled paper, with a bright red paper label with “Trio” emblazoned on it in big white letters. I’ve searched high and low for a picture, but to no avail, so you’ll have to make do with my artists impression!

What made Trio so popular originally was the advert. Repeated up and down the UK in school playgrounds, kids would love shouting TRRRIIIIIIIII-O at the top of their voices. It went something like this:-


I want a Trio and I want one now!

Not one, not two, but three things in it.

Chocolate, a biscuit and a toffee taste too.

Trio was also available in a chocolate variety, which replaced the toffee for a kind of thick chocolate creme, something like you’d get in a Bourbon biscuit. The wrapper was blue for these, if memory serves. Finding either variety in your packed lunch was always a happy moment, and probably caused an outburst of the jingle from your mates, who would promptly try and pinch it from you.