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Jacob’s Trio

Posted by Big Boo on August 13th, 2007

Jacob’s TrioTRRRIIIIIIIII-O! TRRRIIIIIIII-O! I want a Trio and I want one now!

So went the TV advertising campaign for Jacob’s Trio, a chocolate biscuit bar which was still available until fairly recently, when it suddenly disappeared from our supermarket shelves. The Trio got it’s name from it’s three constituent parts, a shortcake biscuit, thick solid toffee flavour creme and a thick coating of chocolate. To add futher to the three theme, each bar was split into three bite-sized chunks. It came wrapped gold foiled paper, with a bright red paper label with “Trio” emblazoned on it in big white letters. I’ve searched high and low for a picture, but to no avail, so you’ll have to make do with my artists impression!

What made Trio so popular originally was the advert. Repeated up and down the UK in school playgrounds, kids would love shouting TRRRIIIIIIIII-O at the top of their voices. It went something like this:-

TRRRIIIIIIIII-O! TRRRIIIIIIIII-O!

I want a Trio and I want one now!

Not one, not two, but three things in it.

Chocolate, a biscuit and a toffee taste too.

Trio was also available in a chocolate variety, which replaced the toffee for a kind of thick chocolate creme, something like you’d get in a Bourbon biscuit. The wrapper was blue for these, if memory serves. Finding either variety in your packed lunch was always a happy moment, and probably caused an outburst of the jingle from your mates, who would promptly try and pinch it from you.

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This entry is filed under Sweets and Snacks, TV - Adverts and was posted on August 13th, 2007. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


12 Responses to “Jacob’s Trio”

  1. Marc Says:
    August 24th, 2007 at 12:40 am

    Never mind Trios, for catchy TV theme tuns you want Um-bongo! (Um bongo, um bongo they drink it in the Congo…)

  2. Child Of The 1980's » Um Bongo Says:
    August 30th, 2007 at 2:33 pm

    <p>[...] to Marc for reminding me of Um Bongo on my post about Jacob’s Trio, and for more information, check out the official Um Bongo [...]</p>

  3. Child of the 1980's » Pacers Says:
    September 25th, 2007 at 12:56 pm

    [...] I have also been unable to track down any pictures of Pacers unfortunately, so as with my post on Jacob’s Trio, you’ll have to make do with my artists impression [...]

  4. Child of the 1980's » United Biscuits Says:
    April 3rd, 2008 at 11:39 am

    [...] the Jacob’s Trio, here’s another blast from the past chocolate bar that’s no longer available. It was [...]

  5. Deak Says:
    November 7th, 2008 at 1:15 pm

    Hey,
    please encourage people to join our group to bring back the Trio . . .

    I have used your picture so if I’m breaking any copyrights or anything like that please let me know and I will remove it!!

  6. Big Boo Says:
    November 10th, 2008 at 9:51 am

    Hi Deak. Bringing back the Trio sounds like a good idea to me, so you have my support, and feel free to use the image – it’s probably not completely right but it’s how I remember the wrapper looking.

    Anyone interested in signing up to Deak’s facebook group should click the link below…

    http://www.facebook.com/group.php?gid=56308861872

  7. Trevor Loughlin Says:
    March 12th, 2009 at 2:43 pm

    I have a scan of the inside and outside of an individual toffy trio bar unwrapped at this site- http://s642.photobucket.com/albums/uu150/trevorloughlin/?firstLogin=true

    I don’t know if this link will work or how to directly link the pictures, but feel free to copy them and do it yourself on this site. I agree that the Toffy Trio should be brought back.

  8. Big Boo Says:
    March 12th, 2009 at 4:39 pm

    Many thanks for that Trevor. The link appears to work fine!

    I had forgotten about the little puzzles they had on the inside of the wrappers until I saw your photo. I seem to recall at one point you could rub them with the edge of a silver coin to reveal the answers.

  9. steve middleton Says:
    May 26th, 2009 at 7:27 pm

    I wish they would bring the trio back i used to love them in my pack up at school they were my favorite i used to put them in the fridge at home too.

  10. Clash of the Sweeties | Child Of The 1980's Says:
    August 29th, 2009 at 9:03 am

    [...] Trio Bars [...]

  11. Philip Ayres Says:
    December 8th, 2009 at 1:53 pm

    Multipack: http://www.ratfans.com/images/Merchandise/TRIO%201987.JPG

    And how many people have nicked your trio drawing for their site ?

  12. Big Boo Says:
    December 8th, 2009 at 4:47 pm

    For an image that took me about 5 minutes to draw it’s not done too bad for itself, has it?

    Thanks for the multipack pic! Here’s more on Mr. Rat.

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