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United Biscuits

Posted by Big Boo on April 3rd, 2008

Question MarkLike the Jacob’s Trio, here’s another blast from the past chocolate bar that’s no longer available. It was called United, and I’m presuming it was also manufactured by United Biscuits, though I don’t know for sure. I haven’t been able to track down an image at all, but hopefully this description might jog the old grey cells a little.

The bar itself was divided into three bite size chunks, and consisted, if I remember correctly anyway, of a biscuit base coated in fairly thick chocolate. The chocolate contained little bits of that strange crunchy honeycomby stuff. I’m not sure exactly what you call it, but the closest thing I can compare it to that is currently available in the UK are the crunchy bits in a Cadbury’s Dairy Milk Mint or Orange Crunch chocolate bar. I suspect it was actually nothing more than lumps of crystallised sugar, but it could have been little biscuit crumbs perhaps?

Anyway, that’s how I remember them. They were very tasty, and available in two varieties. Original flavour (whatever an “original” is), which was in a blue wrapper, and an orange flavoured one (unsurprisingly in an orange wrapper). The only other thing I remember about them is that the TV advert was based around football fans, given that the name of the biscuit is also an often used shortening for football teams such as Manchester United.

Does anyone else out there remember these?


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25 Responses to “United Biscuits”

  1. Robbo Says:

    I remember the song. My name is Stan, i am a fan, and im delighted to eat United. We are the fellas, the shouters and yellers, and we’re dlighted to eat United. I am the boss and sometimes i get very cross, but even im delighted to eat United. . We’re all delighted to eat United

  2. Big Boo Says:

    Robbo, what can I say! Excellent memory recall.

    I remember the advert being themed around football fans but I had completely forgotten the words to it. Nice one!

  3. memorylane Says:

    Wasn’t the wrapper chequered?
    They were really yummy and the crunchy bits were the best!

  4. james Says:

    remember some Celtic fans chanting at man utd fans “united’s a biscuit” early 90’s at old trafford

  5. Bobby Says:

    Yes the wrapper was blue and chequered and the bits in the chocolate were honeycomb pieces. I used to love ths biscuit and eat pretty much one every day from the age of about 5 – 10 yrs old. I would love to eat one again.

    Thanks for describing it so well. I think it could of been produced my Mcvities but not sure.

    Cheers

  6. Big Boo Says:

    Hi Bobby – Now you mention it McVities does sound right. If you say the two names together – McVities United – it brings back a slight tingle of the tv advert.

  7. carol baxendale Says:

    yes i remember then well i can see then taste then,,,,

    please bring then back……….

  8. CurleyFruit Says:

    What can I say. These were my favourite biscuits as a nipper, used to have them in my packed lunch in ickle school. I think it would only be fair, in light of this whole ‘retro’ thing, that McVities brought them back. If it’s good enough for Wispa it’s certainly good enough for Orange United!

  9. Rice Owl Says:

    Greatest chocolate biscuit ever!!

    Though only the early 1980s honeycomb version. After a short break, they returned in the mid 80s with the same name and wrapper – but just biscuit and milk chocolate (no honeycomb). Basically a Club biscuit in a Utd wrapper. I suspect that the resulting sales drop is why they were ditched completely…

  10. Simon Le Bons Barnet Says:

    mate, i loved united, absolutely loved them, the orange ones were biscuit nirvana. i would pay hundreds to get my hands on a six pack..

  11. Simon Le Bons Barnet Says:

    raisin club, surely the horror of opening your lunch box and finding your mum had put one of those in for you is unsurpassed to this day

  12. Big Boo Says:

    We don’t get many comments from haircuts, so welcome Simon Le Bons Barnet! ;-)

    I preferred the orange United too, and I think I have to agree with you that the raisin Clubs were the worst ones. Far too dry…

  13. Claire o the north Says:

    I remember the song clearly. It went “We’re all delighted…to eat United” in a sort of sing-songy football-chanty way. I loved those biscuits. The chocolate was easy to separate from the biscuit – as is only right and proper!!

  14. MissBehave Says:

    Oh man, I LOVED United biscuits!

  15. jay Says:

    wow united me & my mate loved them & the advert pls pls bring them back a united in ur skool lunchbox was heaven…

  16. Martin Says:

    I also loved United, it was my favourite biscuit apart from Trio and there is nothing currently on sale quite like it.

    Heres a link to the united tv ad, in this ad break.

    http://www.youtube.com/watch?v=uymwXFqS7I4&feature=related

    They have to be brougt back.. What is confusing is that the Mc Vities brand is today owned by the united biscuits company so I presume this would cause problems if they tried to bring it back.

  17. Peter Prince Says:

    The chant to Manchester united fans when they wasn’t so big a club (forgive the pun) was “theres only one United and thats a chocolate biscuit”
    back in the eightees

  18. Dee Says:

    They were the best, I ate them every day too in my lunch box, and the odd whole multi pack when no one was looking!
    Bring them back!

  19. Craig Says:

    moved to the Uk in 84 first think u fell in love with was the united biscuit!

    God I’d do anything to have one again!

    Insanity ceasing production of these!

    Imagine the money theyd make with a variety pack with these and trios and other lost biscuits!

  20. Anne Says:

    I loved United biscuits as well. Cadbury’s have brought out a Crunchie biscuit and they sell them in ASDA. They taste as near to a United as I can remember. Not as good but def reminds me of a United.
    I liked a banjo and a Trophy. Two fingers of wafery nutty bisuit. Anyone else remember Bandits?

  21. Big Boo Says:

    Yes, you’re right Anne. I’ve tried those Crunchie biscuits and they are very nice, not quite a United but the closest thing currently available I think.

    I remember the wrapper for Banjo, blue with yellow writing I think it was. I think they were a wafer biscuit, weren’t they. Don’t remember Trophy or Bandits though.

  22. J Waterhouse Says:

    Hi all I can confirm that united bar was a product of McVitie’s produced at the
    Manchester site. we have just run a memory lane day with many Photos and in fact we had some of the blue-striped wrappers. The biscuit moved to be produced at our Carlisle factory. Before being decommissioned.

  23. Big Boo Says:

    Thanks J Waterhouse (who appears to work for McVities/United) for clearing up the maker of these great biscuits.

    A pity they got dropped. No chance of bringing them back I suppose – it would make a lot of people happy!

  24. j waterhouse Says:

    Unfortunately money talks and believe or not sales dropped and sadly so was the biscuit. Many think the biscuits connection with Manchester United football club was why sales dropped. Speculation I must stress. However retro is the buzz word so who knows.

  25. Big Boo Says:

    Fingers crossed then. I would certainly buy them, the chocolate biscuit bars available today all seem to be fairly similar – or at least the ones stocked by my local supermarkets are anyway.

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