Child Of The 1980's

Texan bars consisted of a huge slab of tasty caramel wrapped in chocolate. They were extremely popular in the 1970’s, and I’m fairly certain they were still around in the 1980’s. They were very briefly bought back for a couple of months in 2005, but sadly this was a real limited edition offer. The picture illustrating this post is from one of the rerelease bars, but the wrapper is just as I remember it (minus the Blast from the Past logo anyway).

The caramel used in Texans could be incredibly hard to bite into, and was incredibly chewy once you did manage to lever off a piece with your teeth. Indeed, the advertising slogan for the sweet was “sure is a mighty chew“. The advertising was based around cowboys, and featured an animated Clint Eastwood style character defending the wild west with the help of his trusty chocolate bar.

I guess the image of cowboys chewing tobacco must have been the reason why the western theme was used for Texans. I believe another slogan used was “a man’s gotta chew what a man’s gotta chew“, paraphrasing John Wayne somewhat, although I may be wrong and that particular slogan was actually used by Toffos, as they also used a western theme back then.

I also seem to recall that there was a chocolate flavoured caramel version of Texan as well, which came in a brown wrapper rather than yellow. It’s possible that this version may have been the same flavour caramel, but with dark chocolate, but I’m pretty sure it was chocolate caramel.

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This entry is filed under Sweets and Snacks and was posted on April 24th, 2008. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.