Texan bars consisted of a huge slab of tasty caramel wrapped in chocolate. They were extremely popular in the 1970’s, and I’m fairly certain they were still around in the 1980’s. They were very briefly bought back for a couple of months in 2005, but sadly this was a real limited edition offer. The picture illustrating this post is from one of the rerelease bars, but the wrapper is just as I remember it (minus the Blast from the Past logo anyway).
The caramel used in Texans could be incredibly hard to bite into, and was incredibly chewy once you did manage to lever off a piece with your teeth. Indeed, the advertising slogan for the sweet was “sure is a mighty chew“. The advertising was based around cowboys, and featured an animated Clint Eastwood style character defending the wild west with the help of his trusty chocolate bar.
I guess the image of cowboys chewing tobacco must have been the reason why the western theme was used for Texans. I believe another slogan used was “a man’s gotta chew what a man’s gotta chew“, paraphrasing John Wayne somewhat, although I may be wrong and that particular slogan was actually used by Toffos, as they also used a western theme back then.
I also seem to recall that there was a chocolate flavoured caramel version of Texan as well, which came in a brown wrapper rather than yellow. It’s possible that this version may have been the same flavour caramel, but with dark chocolate, but I’m pretty sure it was chocolate caramel.
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The wrappers in the re-released version were just normal plastic ones though. The original Texan bar has a paper wrapper over a foil-inside. And the nougat in the centre was different to the new version as well. It was unbelievably freaking hard to chew, the new version is just plain old soft nougat.
This is nice. I am enjoying looking at old sweets
I absolutely LOVED these things!
My best Christmas present ever was a BOX of these from the Release in 2005. I can’t believe they have stopped them again!
My favourite bar of the 80s
BRING THEM BACK PPPPLLLLLLLLLLEEEEEEEEEEAAAAAAAAAAASSSSSSSSEEE!
James
I also adored these until I developed type 1 diabetes at the end of 1981 aged 7! Wish I’d known about 2005! Could have given myself an extra shot of insulin for old times sake! BUT the 80’s gave me Diet Coke!
LOL, so good they’re worth risking death for! Hey, that would make a good slogan…
loved the texan bar so miss it i have never forgotten this chocolate bar it needs to come back exactly as it used to be and as i remember it also had a cowboy on the wrapper sometimes but never forgot the taste please bring back thankyou wendy