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Now these bring back memories, and I’m pleased to say that they are still readily available today. The Jacob’s Happy Face is a biscuit whose closest comparison is probably the Jammie Dodger, but in my mind they are far superior.
The Happy Face biscuit consists of two shortcake biscuits sandwiched together with raspberry jam and a dollop of vanilla flavoured creamy stuff. The biscuits have comical faces stamped into their surface, with the eyes and mouths being holes through which the jam and cream innards can be seen. The faces differ from biscuit to biscuit, so you can’t help examining each biscuit before you chomp into it. Whilst the Jammie Dodger is still a favourite, I feel the Happy Face wins overall due to it being a far more jolly teatime treat.
One thing that Happy Faces and Jammie Dodgers share in common is that the jam has a tendency to go a little hard and chewy. I don’t know what the cause of this is, but when it happens it makes biting into the biscuit quite difficult. You end up having to bite into the biscuit then wiggle it up and down to get the jam to snap. The cream in the Happy Face does help prevent this problem to a certain extent, but it doesn’t completely eliminate it.
Opinions are divided on how you should eat a Happy Face. In one camp (the more adult Happy Faces fancier) you just bite a chunk of and enjoy. The other option is the more child-like approach, which involves levering the top biscuit off using either fingers or teeth, eating that, then scraping the cream and jam off the remaining biscuit.
I do recall there being a biscuit selection pack (it may even have been the famous Teatime Family Assortment, remember that?) available that featured Happy Faces as one of its range. Apart from the perennial favourite the Bourbon, the Happy Face was the only other “special” biscuit from the pack, the remainder being plain shortcakes, malted milks, coconut rings and the like. You had to be quick to get the Happy Faces before somebody else scoffed the lot leaving you with only a choice of the dry, uninspiring biscuits.
January 5th, 2009 at 6:35 pm
Are jacob’s happy face biscuits still availab le. If so where can I but them in the Edinburgh area
January 5th, 2009 at 11:00 pm
Does anyone out there know where I can buy these Happy Faces biscuits from
Thanks Maggie
January 6th, 2009 at 9:23 am
Hi Maggie and Tomlinton.
Happy Faces certainly are still available. I ate one just the other day at my parents house.
I’ve seen them in my local Tesco’s so I would imaging they should be in most supermarkets.
September 23rd, 2009 at 11:08 am
Does any1 know where i can buy happy faces from in the north west/ or east london?? i cant find them anywhere!! Im craving
September 23rd, 2009 at 11:48 am
My local Tesco superstore stocks them, so I would imagine most supermarkets will. Their usually with the cakey biscuits, things like Clubs and Penguins and the like, rather than the proper biscuits such as Rich Teas and Custard Creams…
March 9th, 2010 at 10:25 pm
i live in marlow buckinghamshire and i am finding it very difficult to purchase your happy faces biscuits.i have been to asdas and morrisons and other supermarkets in my area.please can you advise mr d.owen where i can buy them. thank you
March 10th, 2010 at 2:26 pm
Our local Tesco superstore sells them, but make sure you aren’t looking with the normal biscuits. They can be found with the chocolate biscuit bars, things like Penguins and Clubs and that kind of thing. They come in a dark blue packet (I think).
Failing that I think that they are also part of the Family Circle biscuit assortment, but then you’ll need to buy a whole load of other biscuits in order to get them, or a Google search reveals the British Corner Shop website sells them.
March 24th, 2010 at 8:15 pm
It is true you can find happy face biscuits at any tescos near Jaffa cakes and chocolate fingers. Tescos is the only store that sells them but you can also purchase them on tescos web.