Now these bring back memories, and I’m pleased to say that they are still readily available today. The Jacob’s Happy Face is a biscuit whose closest comparison is probably the Jammie Dodger, but in my mind they are far superior.
The Happy Face biscuit consists of two shortcake biscuits sandwiched together with raspberry jam and a dollop of vanilla flavoured creamy stuff. The biscuits have comical faces stamped into their surface, with the eyes and mouths being holes through which the jam and cream innards can be seen. The faces differ from biscuit to biscuit, so you can’t help examining each biscuit before you chomp into it. Whilst the Jammie Dodger is still a favourite, I feel the Happy Face wins overall due to it being a far more jolly teatime treat.
One thing that Happy Faces and Jammie Dodgers share in common is that the jam has a tendency to go a little hard and chewy. I don’t know what the cause of this is, but when it happens it makes biting into the biscuit quite difficult. You end up having to bite into the biscuit then wiggle it up and down to get the jam to snap. The cream in the Happy Face does help prevent this problem to a certain extent, but it doesn’t completely eliminate it.
Opinions are divided on how you should eat a Happy Face. In one camp (the more adult Happy Faces fancier) you just bite a chunk of and enjoy. The other option is the more child-like approach, which involves levering the top biscuit off using either fingers or teeth, eating that, then scraping the cream and jam off the remaining biscuit.
I do recall there being a biscuit selection pack (it may even have been the famous Teatime Family Assortment, remember that?) available that featured Happy Faces as one of its range. Apart from the perennial favourite the Bourbon, the Happy Face was the only other “special” biscuit from the pack, the remainder being plain shortcakes, malted milks, coconut rings and the like. You had to be quick to get the Happy Faces before somebody else scoffed the lot leaving you with only a choice of the dry, uninspiring biscuits.