RSS
Jacob’s Club have been around for years and are still going strong today, but the 1980’s was a particularly popular time for them thanks mainly to the advertising campaign for them, of which more in a moment. The bars themselves come in a number of different flavours, the most common being mint, orange, milk chocolate and fruit, although I’m sure there have been others over the years. They consist of a biscuit, normally topped with a layer of flavoured cream, which has then been thickly coated in chocolate, and very tasty they are too.
Anyway, in the 1980’s Jacob’s had a very strong TV advertising campaign for the biscuits which centred around the jingle “if you like a lot of chocolate on your biscuit join our club“. There were several different adverts made around this theme, but they followed the pattern of having one person start eating a Club biscuit and somebody starting to sing the above line. When they got to the end of the line somebody else would join in and start singing it too.
As the advert progressed more people joined in with the song so that by the end of it the message had probably been sung about eight times and everybody in the immediate vicinity had starting singing and dancing about just how great Club’s were.
Since the advert was so easy to remember this song, if you can call a single line a song, was being hummed and sung up and down the country by young and old alike. If you’ve forgotten it (as if you could) then refresh your memory below.
![[del.icio.us]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/facebook.png)
![[Google]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/google.png)
![[MySpace]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/myspace.png)
![[Reddit]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/reddit.png)
![[StumbleUpon]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/technorati.png)
![[Twitter]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/twitter.png)
![[Yahoo!]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/yahoo.png)
![[Email]](http://www.childofthe1980s.com/wordpress/wp-content/plugins/bookmarkify/email.png)
June 27th, 2008 at 11:33 am
A class choccy biscuit indeed. are jacob’s Club still with us ?
June 27th, 2008 at 12:13 pm
They are in my local Tesco’s, though I haven’t bought a pack in years so whether they’ve been downsized or not I don’t know.
June 27th, 2008 at 5:11 pm
So going to Tescos then.
July 12th, 2008 at 9:44 am
[...] there a word that adequately describes a biscuit/chocolate bar such as a Jacob’s Club or Trio? You know, the kind that come in packs of around six and are completely covered in [...]
May 9th, 2009 at 3:46 pm
they are still going but have changed a bit over the years- teh original ones were made up of two biscuits with the cream in the middle coated in chocolate but at some point this became one biscuit topped with the cream and covered. the biscuit itself has changed a few times and the cream is extremely dissapointing now, namely because it appears virtually non existent now
May 11th, 2009 at 10:34 am
I did buy a couple of packs a little while back, and must admit I thought they seemed a little less chocolatey and a bit more biscuity.
It’s a shame they keep messing about with things from your childhood. Makes you wonder if you’re memories of things were wrong. I really used to enjoy Club bars but now they’re a bit, well, meh…
April 8th, 2010 at 7:13 pm
@Big Boo
It seems they’ve downsized their choccy bar too, where is all that thick chocolate! I just had one now and felt compelled to troll the forums!
April 8th, 2010 at 9:17 pm
I have to agree with you Mike. I’ve got some of the orange flavoured ones at the moment, and I’d hardly call them smothered in chocolate. No wonder they don’t use the old “if you like a lot of chocolate on your biscuit join our club” jingle – it isn’t true any more.