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Jacob’s Club

Posted by Big Boo on June 27th, 2008

Jacob’s ClubJacob’s Club have been around for years and are still going strong today, but the 1980’s was a particularly popular time for them thanks mainly to the advertising campaign for them, of which more in a moment. The bars themselves come in a number of different flavours, the most common being mint, orange, milk chocolate and fruit, although I’m sure there have been others over the years. They consist of a biscuit, normally topped with a layer of flavoured cream, which has then been thickly coated in chocolate, and very tasty they are too.

Anyway, in the 1980’s Jacob’s had a very strong TV advertising campaign for the biscuits which centred around the jingle “if you like a lot of chocolate on your biscuit join our club“. There were several different adverts made around this theme, but they followed the pattern of having one person start eating a Club biscuit and somebody starting to sing the above line. When they got to the end of the line somebody else would join in and start singing it too.

As the advert progressed more people joined in with the song so that by the end of it the message had probably been sung about eight times and everybody in the immediate vicinity had starting singing and dancing about just how great Club’s were.

Since the advert was so easy to remember this song, if you can call a single line a song, was being hummed and sung up and down the country by young and old alike. If you’ve forgotten it (as if you could) then refresh your memory below.