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Jacob’s Club have been around for years and are still going strong today, but the 1980’s was a particularly popular time for them thanks mainly to the advertising campaign for them, of which more in a moment. The bars themselves come in a number of different flavours, the most common being mint, orange, milk chocolate and fruit, although I’m sure there have been others over the years. They consist of a biscuit, normally topped with a layer of flavoured cream, which has then been thickly coated in chocolate, and very tasty they are too.
Anyway, in the 1980’s Jacob’s had a very strong TV advertising campaign for the biscuits which centred around the jingle “if you like a lot of chocolate on your biscuit join our club“. There were several different adverts made around this theme, but they followed the pattern of having one person start eating a Club biscuit and somebody starting to sing the above line. When they got to the end of the line somebody else would join in and start singing it too.
As the advert progressed more people joined in with the song so that by the end of it the message had probably been sung about eight times and everybody in the immediate vicinity had starting singing and dancing about just how great Club’s were.
Since the advert was so easy to remember this song, if you can call a single line a song, was being hummed and sung up and down the country by young and old alike. If you’ve forgotten it (as if you could) then refresh your memory below.
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A class choccy biscuit indeed. are jacob’s Club still with us ?
They are in my local Tesco’s, though I haven’t bought a pack in years so whether they’ve been downsized or not I don’t know.
So going to Tescos then.
[…] there a word that adequately describes a biscuit/chocolate bar such as a Jacob’s Club or Trio? You know, the kind that come in packs of around six and are completely covered in […]
they are still going but have changed a bit over the years- teh original ones were made up of two biscuits with the cream in the middle coated in chocolate but at some point this became one biscuit topped with the cream and covered. the biscuit itself has changed a few times and the cream is extremely dissapointing now, namely because it appears virtually non existent now
I did buy a couple of packs a little while back, and must admit I thought they seemed a little less chocolatey and a bit more biscuity.
It’s a shame they keep messing about with things from your childhood. Makes you wonder if you’re memories of things were wrong. I really used to enjoy Club bars but now they’re a bit, well, meh…
@Big Boo
It seems they’ve downsized their choccy bar too, where is all that thick chocolate! I just had one now and felt compelled to troll the forums!
I have to agree with you Mike. I’ve got some of the orange flavoured ones at the moment, and I’d hardly call them smothered in chocolate. No wonder they don’t use the old “if you like a lot of chocolate on your biscuit join our club” jingle – it isn’t true any more.
The Irish Jacobs Club Milk advert in the 1980’s and 1990s used the slogan ‘Going to a cupa have a club’.
I have this memory of an egg and milk one from being in a Co-op cafe in the early 70’s. I may of course be wrong.
There was certainly a variety called milk, which I think meant milk chocolate, and had a picture of king from a pack of playing cards on the label.
Not sure about an egg one (can’t imagine that being very tasty), but you might perhaps be thinking of the ones that had a picture of a golf ball on the front, which I believe were coated in plain chocolate instead of milk chocolate.
A 1992 dated Irish advert for Jacob’s Chocolate biscuits used the song with Jacob’s Chocolate Collection with the song the same chocolate with the different biscuit on the way.
Just ate my first Club Orange biscuit in round 35 years. I always used to enjoy biting off the chocolate outer coating to reveal the biscuit, which would remain undamaged by the removal of the thick chocolate. So I was a bit disappointed when I found that the chocolate coating was thinner than I remember and nibbling it away dislodged some biscuit. Although the taste was as I remember it, the whole biscuit seems to have shrunk.
Sigh….yes they have been downsized… a lot. I remember these being very substantial, to the point where the Club lettering was raised in relief in heavy chocolate.
Now, they are just a sham of a travesty of their former selves.
Come on Jacobs – sort it out – or at least give us a special edition ‘1980s’ version for a bit.
I remember the range used to be a lot wider than it is now. To my knowledge the range was:
Milk (Red wrapper) with playing cards on it
Fruit (Purple wrapper)
Orange (Orange wrapper)
‘Golf’ or Plain (Light green wrapper) with a picture of a golf ball
Mint (Dark green wrapper)
Wafer (Blue wrapper)
It’s a shame the full range isn’t available any more as they were great…always looked forward to school break time to find out which One I had got that day!