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Marathon

Posted by Big Boo on November 7th, 2008

Ah, Marathon.  Packed with peanuts it really satisfied, as the adverts claimed.  The mix of chocolate, nougat, caramel and peanuts is hard to beat, there really was nothing quite like it.

Except of course a Snickers bar, if you lived anywhere other than the UK in the 1980′s.  This chocolate delicacy was always known by the name Marathon in the UK, that is until in 1990 when manufacturer Mars decided they should rename the bar to avoid confusion with the rest of the world.  Indeed, to ease the transition they initially started printing “Internationally known as Snickers” on the wrapper before dropping the Marathon name completely.

Personally I’ve always preferred the name Marathon.  Neither name particular conjures up a peanut and chocolate based snack bar, but Snickers just sounds plain weird to me.  It always sounds too much like Sneakers, which reminds me to much of a pair of smelly training shoes.

Oh well, time marches on and there’s nothing we can do about it now, although I heard a rumour that a little while back the name did revert to Marathon for a brief time as a promotional gimmick.  Apparently though the name change was worth it, as when it happened the sweet jumped from being the ninth most popular in the UK to the third most popular.