I was (and still am) partial to the odd bit of ice cream, and a bit of chocolate or strawberry sauce drizzled over the top only makes a good thing better if you ask me. Â So how could you possibly improve on this?
The answer came with the launch of Bird’s Ice Magic, a new topping which to a kid literally did appear to be magic, for after you squeezed this stuff all over your ice cream it would set hard to create a crackable shell. Â Clever stuff, and very tasty too!
Ice Magic also came in very interestingly shaped containers, which added to the appeal. Â The bottle was cone shaped, and the lid had a wobbly edge that made it look just like a coating of the ice cream topping had been applied to it. Â If I remember correctly it was available in Chocolate, Chocolate Orange and Chocolate Mint varieties, the latter of which was particularly good when applied to Mint Choc Chip ice cream! Â There was another variety, as the TV advert embedded below shows, but I don’t know what it was. Â Chocolate Banana perhaps, given it had a yellow lid?
Bird’s Ice Magic is no longer available in the UK, but fret not, for their is an equivalent product available in the supermarkets! Â Silver Spoon make a range of ice cream sauces called Treat, and the Monster Crackin’ varieties behave in a very similar manner.