Every so often a television advert comes along that hooks the nations interest. Â It might be because it’s particularly clever, or very funny, or perhaps it’s just so incredibly annoying that it somehow lodges in your mind and you just can’t shake the damn thing out. Â The Shake ‘n’ Vac advert is a particularly good example of this phenomenon, as are the adverts from the late 1980’s for Ariston home appliances.
First of all take a piece of electro pop music that sounds like it’s been ripped straight out of an old computer game. Â Add in a few robotic sounding vocals and top it all off with some flying frozen chickens and a little animated guy made out of some fried eggs, sausages and a couple of cucumbers. Â For that final finishing touch end with a repeating phrase consisting of just two words – “and on”.
Sounds pretty dreadful right? Â Well, yes, but so dreadful that you find yourself glued to the television. Â Whether Ariston sold more washing machines or not I have no idea, but it must have been fairly successful since they used variations on the “and on and on and on” theme for several years to follow.
Check out the clip below for our fried egg sausagey cucumbery friend, and also his mate the pots and pans man with cups for eyes and plates for lips. Â Classic! Â If that’s the right word…