There are a number of classic chocolate bars aimed mainly at younger children (those of around primary school age) which have stood the test of time.
These are the bars that I’m sure you all remember loving as a child, but for some reason as an adult you find yourself ignoring them when you’re looking at the chocolate shelf in a newsagent or supermarket.
Milky Way, Chocolate Buttons and Smarties are three good examples (although poor old Smarties have been somewhat usurped by M&Ms now, and they’ve got rid of the old round tube with the plastic lid with a letter on it) but today’s post is about the Cadbury Fudge, or Finger of Fudge as I always believed it was called when I was little thanks to the TV advertising.
It’s a simple but effective sweet. A long thin log of fudge coated in Cadbury chocolate, it had a nice creamy taste and best of all wasn’t an expensive chocolate bar. The TV advert embedded below claimed the cost to be 10 pence, but I’m not sure what year this would have been. The good news is that the Finger of Fudge doesn’t appear to have raised much in price over the years either, as it still only costs 15 pence today. Indeed you can buy a box of 60 from A Quarter Of for less than a tenner!
So to the TV advert, which still makes me think of my Mum coming to collect us from primary school. There were a number of different ones I believe, but the one I remember most is of the two little boys playing conkers. It’s the end of a school day and one of the lads can see his Mum giving his little sister a Fudge bar, so his mind isn’t really on the game. Just as the other boy is about to smash his conker, the little chap runs off to claim his own Fudge bar, leaving his little mate fuming!
It’s the jingle that will probably bring the memories flooding back most though, so here’s the advert for you to watch and join in with. Ready? A finger of fudge is just enough to give your kids a treat…