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Bird’s Eye Potato Waffles

Posted by Big Boo on February 8th, 2010

potatio wafflesI picked up a box of Bird’s Eye Potato Waffles when doing the shopping the other day, partly because I hadn’t had any in ages, but mainly because they were on a special offer. A day or so later said box of Waffles was taken from the freezer to be cooked for dinner, and whilst waiting I was idly reading the packaging.

There was a little bit on there talking about some bloke called Colin who was the official Bird’s Eye potato guru (what a job title) who has apparently been making sure Bird’s Eye only pick the best potatoes so that Potato Waffles are as good now as they were when launched in 1981.

Suddenly my Eighties sense was tingling, and it made me realise I hadn’t written about a food related subject for a little while, hence the subject for today’s post.

Bird’s Eye Potato Waffles are basically mashed up potato moulded into a rectangular lattice shape. They’re the kind of food that could only be manufactured in a factory somewhere, as you’d never bother to even try and make anything similar from scratch, it just wouldn’t be worth the effort.

They’re tasty enough (especially if you cook them with a bit of cheese on top, that’s my tip) but to this day the thing that always pops straight into my head whenever I catch a glimpse of a Potato Waffle is the TV advert, in particular it’s jingle which gets lodged in your brain and refuses to budge.

The song is sung in a nasally kind of voice, and in it’s lengthier form provides you with several ideas about how to serve them, most of which are little more than dumping some other food type on top of a waffle. The bit about how to cook them is also quite informative, instructing you to “grill ’em, bake ’em, fry ’em, eat ’em“, although I’d suggest you only do one out of the first three, not all of them.

The music accompanying the words was quite bouncy in nature, and for some inexplicable reason had a cuckoo sound in it, perhaps used to try and convince us that Potato Waffles were a fun loving party animal of a potatoey meal accompaniment.

Probably the worst part of the ad is that were told several times that they are “waffly versatile“. On it’s own this makes very little sense, until at the very end of the advert this phrase is displayed on screen and the ‘W’ and ‘A’ switch places to yield “awffly versatile“. Yes, I know that’s not a real word, but it’s pronounced the same as “awfully“. Clever, those marketing guys, eh? 😉

To finish off then here’s the advert for you to watch, but be warned, if you do watch it you’ll probably go around for the rest of the day singing “grill ’em, bake ’em, fry ’em, eat ’em” to yourself.