Unlike many of the sweets I’ve covered in these very web pages, the Curly Wurly is still very much alive and well, which is nice too know.
I’ll get the complaint out of the way first then. Are these, like many sweets today seem to be, smaller than they used to be? I’m pretty sure they are, but of course maybe it’s just down to the fact that when you are a small child they seem much bigger, but the memory of them never quite leaves you. Creme Eggs are another good example of this phenomenon – I’m sure you used to be able to sit them in an egg cup like a proper egg, but now they roll about in the bottom.
Gripe out of the way then, let us now celebrate the wondrous idea that is the Curly Wurly. Simple ingredients (just chocolate and caramel) put together in that weird ladder shape with the wobbly rungs, the design was actually quite clever in that it made eating the bar much easier for little ‘uns with smaller mouths. Any more caramel and it would have required far too much biting and chewing to eat.
Another benefit of the bar was that it was also quite cheap to buy, although I think perhaps that might not be so much the case these days…
But by far the best feature has to be the name. Who could possibly come up with a better name than Curly Wurly? Not only does it fit the choccy bar perfectly it’s also the kind of name that oozes appeal for kids. Somehow you always felt a little mischievous asking for one (or maybe that was just me?).